TOPSHOP GIVE GOOGLE A WORKOUT
Topshop is steadily building a reputation as a digital-first brand. Last September we wrote about their Customise the Catwalk campaign, which brought a fashion show live to 2million people in 100...
View ArticleBOOZE DISTRIBUTOR GOES FOR GOLD
Online grocery shopping is becoming big business and supermarket retailers like Tesco, Waitrose and Sainsbury’s have made massive strides in e-commerce. But in a move which circumvents the more common...
View ArticleBILLBOARDS AND BANNERS GO FURTHER
We were impressed this week by two institutions who turned to technology to communicate their messages in new ways; one via a giant billboard, and the other with special online banner ads. First up,...
View ArticleCROWD FUNDING REACHES NEW HEIGHTS
Space. It’s so hot right now. Red Bull have people jumping out of it, Lynx’ Academy wants to send people into it. And now, an ambitious crowd funding campaign wants to let individuals be part of their...
View ArticleHITBLISS OFFERS NEW STREAMING MODEL
Advertising is said to pay for £5bn in free internet services in the UK. Over half of Brits are happy to see ads online, if it keeps content free. And in a world where TV viewing is rapidly drifting...
View ArticleNY TIMES & FACEBOOK: AD PLATFORMS
Increasing the optimisation of online advertising is important for all online businesses, and we saw two interesting moves this week, by a publisher and a platform. First up, fresh from its R&D...
View ArticleHEINEKEN HIT UPON A DEEPER INSIGHT
On Valentine’s Day, Cupid doesn’t always seem to be on your side – and if you’re not careful, the day can end up carrying quite a sting. So for some forgetful lovers in the US, Heineken stepped in to...
View ArticleO2 TU GO SEES DEVICE AGNOSTIC FUTURE
When it comes to the innovation, few understand its importance better than telcos. While their revenue streams have been under constant attack, most have been busily preparing for, and therefore...
View ArticleMobile World Congress 2013
It’s conference season, and they creep around at lightening pace. No sooner has CES passed us by, than SXSW is upon us. And only last week, it was the Mobile World Congress (MWC) 2013. Contagious...
View ArticleWEARABLE NOTIFICATIONS
Ever been walking along, phone in pocket or handbag, and not felt it vibrate? Or not heard it go off? Or worse, just been too damn lazy to reach across the table to see who it is trying to get hold of...
View ArticleTHE CHANGING WORLD OF TV ADS
Four years ago, Maurice Saatchi was asked in an interview how he thought the industry would react to consumers fast-forwarding through recorded TV ads. His response was simple: do not underestimate...
View ArticlePHILIPS REJUVINATE WITH TV
In recent years, electricals brand Philips has felt a little outdated. It’s boasted few innovations, and their future seemed consigned to lower interest categories like light-bulbs, and toothbrushes....
View ArticleFLATTR’S MICROPAYMENT REVOLUTION
Digital music piracy remains rife. It’s a black hole for artists and labels, and their best efforts to contain the problem have perhaps not been adequate. That leaves opportunity for others, and the...
View ArticleJOHN LEWIS’ CALM APPROACH TO DATA
According to IBM, tackling Big Data is the biggest worry for marketing directors worldwide. They are largely well aware that the way organisations not just manage and collate their data, but put all...
View ArticleGOOGLE’S SILENT MOVIE MAGIC
We’ve covered some great creative executions from Google over the years, and this latest effort is another cracker. Keen to showcase their speech-to-web API (a tool which allows internet users to use...
View ArticleVIRAL CONTENT THAT ACTUALLY INFECTS
We enjoyed a campaign this week that took its ambition to go viral quite literally. It’s as if the creators looked up a dictionary definition of viral that read ‘to spread by infection’, and then just...
View ArticleWELLCOME TRUST RUN BRAIN EXPERIMENTS
The smartphone revolution is constantly delivering new and exciting tools across the spectrum of human experience, and we’re only at the beginning of a long journey.. So we’re always excited to see...
View ArticleSXSW SEES HARDWARE AT THE FORE
It can be quite tough to pin down the perennial SXSW conference. This year was a curious mix of technology and brand, with Al Gore and Jay-Z. It can leave you wondering who’s trying to achieve what,...
View ArticleDOMINOES LEAVES US IN A DAZE
There are times when you might feel that online pop culture is venturing down its own path of insanity – and you want to get off the ride. But relax. Free your mind. Take a leaf out of the book of the...
View ArticleOUTDOOR ADS TURN ON THE WIFI
Encouraging consumers to jump directly from a poster to an online experience has never been easy. QR codes and Augmented Reality tags have widely been preferred in the industry, but both have asked the...
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