BUSINESS TO BUSINESS SOCIAL MEDIA
It’s a question often asked; how do businesses use social media to get their message across to other businesses? In fact, there are wonderful opportunities, as proven most recently by a German...
View ArticleTHE INTERNET OF NINJA BLOCKS
The internet of bits and bobs, sensors, things – whatever we choose to call it – will be the next major technology shift in our lifetimes. Much of the technology already exists, so it’s surprising that...
View ArticleHELLMANN’S BASKET RECIPE RECEIPTS
Highly competitive categories are often those most in need of innovation, to stand out from the crowd. In the realms of FMCG, that can seem a tough task. And in the whimsy world of condiments, harder...
View ArticleGOOGLE AND BLOCKAVENUE’S MAPS
Google announced updated desktop maps a few weeks ago, available by invite only. We received ours this week, and had a play. It’s been brought into line with their incredibly successful smartphone...
View ArticleWAITROSE GET MORE COMFORTABLE
Now that so many of us order groceries online for in-store pickup, supermarkets are having to make changes. And Waitrose have been busily adapting to welcome their Waitrose.com clients, by installing,...
View ArticleSKY BRASIL’S TWITTER RECORDER
With TV viewing habits gradually shifting from traditional broadcaster schedules to an on-demand culture, many more of us are beginning to understand the internet as the first place to go ‘to watch...
View ArticleBUZZFEED’S YOUTH SNAPPED UP BY CNN
Buzzfeed, purveyor of half the world’s funny cat pictures, has grown astonishingly over the last year. Its 40m regular users lap up highly social aggregated meme and news content, rating, slating and...
View ArticleMAN CITY TO GET WIFI IN THE STADIUM
As the footy and rugby seasons have drawn to a close, there’s some pre-season infrastructural work happening in a few stadiums that is set to change the way fans interact with live events. Most will...
View ArticleTHE MELTING POT OF MESSENGER APPS
The rise of the messaging app has been something of a phenomenon. Faced with a simple choice of ‘pay’ or ‘don’t pay’, teens have turned in their droves to the free messaging apps which, in turn, have...
View ArticleA FACEBOOK BIRTHDAY [GROPE] HUG
Some have insisted that despite being more connected than ever, we’re now missing a certain physical connection with people which needs to be addressed. Last issue we saw what this meant for Durex, and...
View ArticleAUDI BOSS: GET CARS DATA IN LINE
Audi and Volvo offered a window into the future world of autos this week, with their suggestions that cars should be able to communicate with each other, and that we should do away with filling...
View ArticleAPPLE GET MUSICAL AND LUMINOUS
Apple’s Keynote was met with the usual hubbub this week, not least its announcement of a new music service, in-car support – and a brave new colour scheme. First up, the new iTunes Radio is already...
View ArticleNOKIA ASHA 501
Nokia’s mobile market share in Western markets may have fallen with the advent of the smartphone but it has never lost its reputation for quality. That’s especially important in developing nations...
View ArticleTHE BATTLE FOR THE HOME SCREEN
Companies have been desperate to muscle in on the plethora of opportunities available on mobile. First, it was the race for apps; now it’s the desire to own the home screen. The battle for the home...
View ArticleSOCIAL AND MOBILE ADVERTISING
The role of social is becoming increasingly integrated into mobile. Facebook’s latest figures from Q1 2013 show 751 million of us now access the social network through mobile devices. A further 189...
View ArticleMOBILE AND LUXURY
Luxury retailers have always sought ways to excite and engage their audiences. It is essential they offer customers the best possible experience in order to get them to purchase. Traditionally, such...
View ArticleSAMSUNG
We have all heard the mobile success story that is Samsung. The South Korean electronics giant shipped 213 million smartphones during 2012, accounting for 30% of the mobile market. In the first quarter...
View ArticleNEW BELGIUM
Brewers have always suffered when it comes to the sale of their ale; their ability to influence the consumer stops at the point of acquisition. In supermarkets, promotions can dictate what brand the...
View ArticleCANNES LIONS FESTIVAL 2013
Every year something very special happens in Cannes, the world’s advertising elite descend on the Southern French town for a week of creativity, awards, incredible speakers and of course some good old...
View ArticleSOURCE DIGITAL 2013
Source Digital Conference, New York: The topic for this talk was Extending Brands to Mobile. M&C Saatchi Mobile attended as speakers, and discussed the trend for brands to embrace a mobile-first...
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