MOBILE GAMING SURGE IN THE UK
Many of us play games on our mobile. Whether it’s to kill time on the commute to work or simply for leisure, games on our smartphones offer us an immediate release. How many of us have noticed how...
View ArticleMOBILE COMMERCE SET TO EXPLODE
The mobile payments market has long been predicted to aggressively expand. The desire for the phone to become the wallet has led to the creation of many start-ups, while major players such as Google...
View ArticleGOOGLE RELEASES NEW MOBILE DATA
The mobile market has grown at an incredible pace over the last few years. Smartphones now make up the majority of devices in developed markets, while also continuing rapid expansion in emerging...
View ArticleFACEBOOK SOARS ON PERFORMANCE OF MOBILE ADS
Not so long ago, there were worries regarding how Facebook could monetise its service. Despite having initial bursts of success, firstly through gaming and Zynga, concerns continued to surround the...
View ArticleMMA/IAB RICH MEDIA AND CREATIVITY EVENT
Last Wednesday saw the beginnings of an excellent and very exciting events partnership between the MMA and the IAB. The two organisations pulled together and drew in a huge crowd at their launch event...
View ArticleA BRAND THAT UNDERSTANDS ITS VALUE
As marketing continues to evolve, the prevailing wisdom is that brands must do whatever they can to add value. It means less interfering, and better, longer-term mutual relationships. Consumers are...
View ArticleEXCLUSIVITY IS THE NEW INCLUSIVITY
An interesting new campaign emerged from Brazil this week, from the infamous Billboard music magazine. It pushes slightly against the grain in that, where increasing circulation is normally the...
View ArticleIF YOU CAN’T EXPLAIN IT, TAKE ME THERE
One of our favourite campaigns in the last couple of years was Visit Sun Valley’s internet driven, remote controlled lake pebble skimmer. We loved how it transported people from their desks to the...
View ArticleLUXURY & DIGITAL: UX IS CRUCIAL
It’s a question that pops up time and time again: how should luxury retail brands appeal to the digital lives of HNWIs. How does a brand separate itself on digital platforms which tend to level the...
View ArticleHOW RESPONSIVE IS YOUR BRAND ON SM?
Social media is increasingly a primary channel through which customers elect to communicate with brands, and brands are taking the channels more seriously. In the last year, there has been a 143%...
View ArticleMOBILE MORE PERSONAL THAN PERSONAL
The trend for personalising FMCG packaging has welled up from a ripple to a wave. For the last couple of years, social media has been alight with Starbucks cups and Coca-Cola bottles, proudly...
View ArticleINTERNET 3.0 – THE NEW VALUE EXCHANGE
If we go to the crux of how Facebook makes its money, the answer is of course its users’ content. (It’s not the opportunity to see the latest adverts making 500 million people visit the site each day)....
View ArticleWHEN MARKETING GOES WRONG…
You have probably heard what happened in Korea this week. It’s been all over the news. When a brand comes out and states it accepts full responsibility, and will pay for the medical bills, something...
View ArticleIS 3D READY TO BE THE FUTURE AGAIN?
All in all, the 3D phenomenon has flopped. The technology has been around for years yet failed to truly whet consumer appetites. Disney has already dropped its 3D channel while John Lewis has seen...
View ArticleQUICK SERVICE RESTAURANTS LEAD MOBILE INNOVATION
Mobile provides a wealth of new opportunities for advertisers and brands alike. For the latter, mobile offers the chance to build upon and expand services to offer better customer experiences. No one...
View ArticleSERVICES GOING BEYOND MOBILE
Mobile has acted as the catalyst for many companies. Rovio thrived off the success of Angry Birds; Instagram was quickly bought by Facebook following huge growth. Triumphs such as these exemplify the...
View ArticleBRANDING PHONES
The mobile advertising boom has seen advertisers increasingly use mobile as a direct response mechanism. Yet there is significant potential for mobile to act as a branding tool for marketers too....
View ArticleMCOMMERCE: THE SURGING PAYMENTS MARKET
Since the dawn of the smartphone, many companies have attempted to spearhead and experiment within the mobile commerce market. Yet, comparatively, mcommerce has been slow to evolve. Brands were...
View ArticleTHE FUTURE IS BRIGHT, BUT NOT FOR NFC
Entwined in the mcommerce story has been the growth of NFC. For years, the hardware/software combination has been tipped to replace the wallet and open up the opportunity for consumers to make mobile...
View ArticleTHE ALTERNATIVE TECHNOLOGIES REPLACING NFC
Apple’s failure to integrate NFC into its iPhone models has held back the adoption of mobile payment services. However, its decline has opened the opportunity for further innovation in the mobile...
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